History of Cyber Black Friday
Cyber Black Friday is the Friday following Thanksgiving Day and marks the beginning of the online holiday shopping season. The term was coined in 2009 by eCoupons.com after observing that retailers began their holiday sales online before Cyber Monday to compete with the Black Friday brick and mortar frenzy. Most shoppers do not enjoy staying up all night after Thanksgiving, camping out in front of stores and competing with throngs of people for limited quantity items. Instead, savvy shoppers prefer to shop online. Cyber Black Friday sales are typically the largest of the season to entice thrifty online consumers to shop early and often.
This year, Cyber Black Friday falls on November 25th, 2011. More than 1000 online retailers are expected to have Cyber Black Friday promotions.
For the second year in a row, Sears.com launched a “Black Friday Now” campaign starting Friday, Oct. 29, 2010 and continuing every Friday and Saturday until Christmas.
On July 23, 2010, Target.com offered the First-Ever Back in Black Friday One-Day Sale with holiday season-like savings on hundreds of hot items.
In 2009, Gian Fulgoni of comScore said, “Black Friday, better known as a shopping bonanza in brick-and-mortar retail stores, is increasingly becoming one of the landmark days in the online holiday shopping world.”
2009 Holiday Season To Date vs. Corresponding Days* in 2008
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.
|November 1 – 27||$10,254||$10.570||3%|
|Thanksgiving Day (Nov. 26)||$288||$318||10%|
|Black Friday (Nov. 27)||$534||$595||11%|
*Corresponding days based on corresponding shopping days (November 2 thru November 28, 2008)
According to Experian Hitwise, traffic to Retail 500 websites peaked on Black Friday 2009.
Cyber Black Friday received extensive media coverage in 2009.
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