Cyber Black Friday is the Friday following Thanksgiving Day and marks the beginning of the online holiday shopping season. The term was coined in 2009 following the deluge of online retailers’ Black Friday promotions. Like its brick and mortar counterpart, the discounts on Cyber Black Friday are typically the largest of the holiday season to entice consumers to shop early. This year, it falls on November 26th, 2010. More than 1000 online retailers are expected to have Cyber Black Friday promotions.
In 2009, Gian Fulgoni of comScore said, “Black Friday, better known as a shopping bonanza in brick-and-mortar retail stores, is increasingly becoming one of the landmark days in the online holiday shopping world.”
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2009 Holiday Season To Date vs. Corresponding Days* in 2008 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home/Work/University Locations Source: comScore, Inc. |
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Millions ($) | ||
| 2008 | 2009 | Percent Change | |
| November 1 – 27 | $10,254 | $10.570 | 3% |
| Thanksgiving Day (Nov. 26) | $288 | $318 | 10% |
| Black Friday (Nov. 27) | $534 | $595 | 11% |
*Corresponding days based on corresponding shopping days (November 2 thru November 28, 2008)
According to Experian Hitwise, traffic to Retail 500 websites peaked on Black Friday 2009.
Cyber Black Friday received extensive media coverage in 2009.
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